The Official Slogan of the National Team for the 2018 FIFA World Cup Russia: “We, The Reds!”
Date : 2018.04.26
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“We, The Reds!”
Leaving only 50 days before the World Cup, the KFA announced the official slogan of the national team for the 2018 FIFA World Cup Russia? “We, The Reds!”
The official slogan was selected amongst the contest that was held between March 6th and 18th by KFA on websites and SNS. With more than 3,600 slogans presented by Korean soccer fans, this shows their enthusiasm and anticipation toward the 2018 FIFA World Cup Russia.
Kim Jungran, the winner, said “My slogan got its motivation from the slogan of 2002 FIFA World Cup in Korea and Japan, ‘Be the Reds’, which is probably the most memorable slogan of all. In 2002, if the slogan was for people to become one of the REDDEVILS, and now that we all are one of them, this slogan implies that we would cheer with integrity and pride.” The winner will be awarded with two tickets for the first match of Korea National Team in the 2018 World Cup with Sweden and the plane ticket to travel back and forth between Incheon and Nizhny Novgorod.
The REDDEVILS, the official supporter of the national team, also participated in selecting and designing the official slogan. Lee Dongyeop, currently the chair of the REDDEVILS, said “Depicting the first letter ‘W’ with a person cheering and shouting with both hands was very impressive. I also like the idea that drew ‘R’ of the ‘Reds’ similar to 12, which implies the 12th member of the team squad, the soccer fans.”
The selected official slogan, “We, The Reds!” will be applied to various souvenirs, promotions and to cheering songs and slogans made by the REDDEVILS until the 2018 World Cup in Russia.
The World Cup slogans were first launched in 2002 FIFA World Cup Korea and Japan. The past slogans were: Be the Reds(2002), Reds go together(2006), 승리의 함성, 하나된 한국(2010, Shouts of Victory, One Korea), 즐겨라 대한민국(2014, Enjoy, Korea). Until 2014 World Cup, the slogans were made by the REDDEVILS and its partners, but the official slogan for 2018 World Cup in Russia was selected by the contest sponsored by KFA.